Project Description

Little Liffner

In the best scenarios, the role of the photographer is to let the subject do all the talking. Such is the case with Little Liffner, a Stockholm-based accessories brand, which has been steadily and quietly building a loyal following since 2012. Their handbags are minimalistic with a playful twist. So all they need is a smart, consistent photo style to elevate and honor their beautiful designs.

Little Liffner

In the best scenarios, the role of the photographer is to let the subject do all the talking. Such is the case with Little Liffner, a Stockholm-based accessories brand, which has been steadily and quietly building a loyal following since 2012. Their handbags are minimalistic with a playful twist. So all they need is a smart, consistent photo style to elevate and honor their beautiful designs.

Photography

I have been shooting Little Liffner bags for years, working with their established and elegant house style. We shoot under controlled conditions, using studio lighting to ensure consistency, colours and angles. The results are clean and classic, making the products the star.

“Viktor Wrange is talented, professional and a delight to be around. We would happily recommend his services!”

PAULINA LIFFNER VON SYDOW
FOUNDER & CEO

Image Editing

When working with product photography, post-production becomes extra important. Even in the most controlled environments, photos need to go extensive retouching to remove any dust, knicks or scratches. They also need to be colour graded to give an accurate representation of the final product (so customers aren’t surprised!) And finally, Little Liffner’s house style uses a set colour for backgrounds, demanding the products be meticulously masked out to avoid any variations.

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