Project Description

Macacos

One doesn’t always get to play with taste as a branding element, but with Macacos and their açai, I really got to work with all the senses. Their products are picked, pressed into a puree and frozen in the rainforest to maintain their superfood properties. My goal in working with their design and photography was to bring the delicious natural flavours to life.

Macacos

One doesn’t always get to play with taste as a branding element, but with Macacos and their açai, I really got to work with all the senses. Their products are picked, pressed into a puree and frozen in the rainforest to maintain their superfood properties. My goal in working with their design and photography was to bring the delicious natural flavours to life.

Photography

First, Macacos needed new photos of their product to share with the world. To create a strong brand association, we shot their products against various coloured backdrops. Doing this live made it easy to work directly with the photos in different social, print and web channels without the delays of additional photoshop work.

“We have done various photography and marketing materials projects with Wrange Design. Viktor has always delivered to expectation at a good price.”

CAMILLE SUCASAS
CO-FOUNDER  & HEAD OF MARKETING

Image Editing

Working with açai is tricky! To get the colours just right, provide an accurate depiction of the product and capture the deliciousness, the photos we took needed a fair bit of work. Colours were enhanced and corrected, unwanted details were removed for a final presentation that looks as yummy as the products are.

Graphic Design

A lot can be done on a shoestring budget. Macacos needed posters and marketing material to send to their retailers around the world. So I combined the stunning photos we worked on with additional colourful, vibrant backgrounds to make the brand stand out even more. Then I created some original illustrations as a way to tell the story of the products’ connection to their source.

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