Project Description

Mjuk Mjuk

After starting as a tiny pop-up in the kitchen at A House, Mjuk Mjuk has quickly grown to become a cult hit in Stockholm’s food scene. I was the first to photograph Jeremy DiPaolo’s soft gelato on the same day he launched his pop-up. It was a quick, intense session (that stuff melts fast!) but the bright yellow background and studio lighting I used ensured the results were nothing short of delicious.

Mjuk Mjuk

After starting as a tiny pop-up in the kitchen at A House, Mjuk Mjuk has quickly grown to become a cult hit in Stockholm’s food scene. I was the first to photograph Jeremy DiPaolo’s soft gelato on the same day he launched his pop-up. It was a quick, intense session (that stuff melts fast!) but the bright yellow background and studio lighting I used ensured the results were nothing short of delicious.

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