Project Description

SRB Butikservice

When SRB Butikservice approached me to redesign their brand and website, the challenge was clear. As they are specialists in optimizing retail environments to maximise sales, I had to deliver a brand and digital experience that looks and functions as good as what they do for their clients everyday.

SRB Butikservice

When SRB Butikservice approached me to redesign their brand and website, the challenge was clear. As they are specialists in optimizing retail environments to maximise sales, I had to deliver a brand and digital experience that looks and functions as good as what they do for their clients everyday.

Web Design

With the new redesign of the brand came a new website. I did the UX/UI design and built it in WordPress with the Avada theme to make it easy for the client to keep it updated with new content and job listings. I also worked with Niklas Lindgren to update the photos on the website.

VISIT WEBSITE

“Working with Viktor Wrange has been a pure pleasure as he is both responsive, creative and efficient. We have received good guidance in the collaboration and are very pleased with the result!”

JOHANNA GUSTAFSSON
CUSTOMER MANAGER

Graphic Design

Along with the brand book, SRB needed an easy-to-use toolkit containing variations of the logotype, icons, symbols and patterns. In addition, I created new designs for clothing, marketing presentations, infographics and many other beautiful design implementations.

Templates

The company asked for some simple PowerPoint templates for marketing purposes. Easy enough. But I wanted to make sure they would be true to the visual language we created for the brand. So I started with a well structured, flexible template in PowerPoint, and then layered in the stunning design language straight from their new brand book, using infographics and multiple slide formats, fonts and colours to really bring them to life.

Image Editing

I assigned photographer Niklas Lindgren to create a new photo library that could be used on the website and throughout various marketing channels. We edited the images and layered in a graphic pattern to connect directly to SRB’s vision statement and values. And we used circles as our core graphic element to represent their clusters of staff around the world.

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