Project Description

Youth 2020

Aims to ensure young people’s place and influence in democracy. Their vision is that young people perceive themselves as being part of, can and must influence society.

I created the entire brand for Youth 2020. From the design of logotyp, illustrations and patterns to final expo material, prints and a WordPress website.

Youth 2020

Aims to ensure young people’s place and influence in democracy. Their vision is that young people perceive themselves as being part of, can and must influence society.

I created the entire brand for Youth 2020. From the design of logotyp, illustrations and patterns to final expo material, prints and a WordPress website.

Brand identity

It started off as a simple movement with a goal to increase awareness and influence for young people’s place in our future democracy. They needed a brand identity and I was assigned to help them. I design their logotyp, created a package of illustrations and made various patterns and graphic elements to be used in a playful way.

Web Design

The movement needed a place to spread ideas, goals and information regarding their work and a website was a natural choice. I made the UI/UX Design and built the website using WordPress with the Avada theme so that the organization could easily update the website. The website became a vital tool to organize important information and collect participant sign ups for upcoming workshops but also to document progress that was made.

VISIT WEBSITE

Youth 2020 aims to ensure young people’s place and influence in democracy. Our vision is that young people feel involved in, can and must influence our society.

Graphic Design

I designed and produced everything that was needed for the organization. From books and information material to expo and big print. The work also included a large package of illustrations and patterns that represented the youthfulness the organization stands for.

Photography

One part of the marketing strategy was to work with influential people within youth movements in the society. We organized portrait photo shoots to have high quality images in our campaign. The photos were taken with studio lighting and edited to work with the illustrations to give one coherent look and feel in all channels and strengthen the brand’s identity.

Templates

For a large grass roots organization like Youth 2020 the need for well functioning templates was a must. I’ve designed them using Google Docs in order to utilize the well spread tools that were accessible to everyone free of cost. It also enabled for easy collaboration while the organization was growing.

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