Greensway
My relationship with Greensway goes back to the company’s beginnings. An emerging leader in nature conservation, their needs began with a simple brand identity. Over the years, and as their organization has matured, I have worked closely with them across many milestones and touchpoints.
Greensway
My relationship with Greensway goes back to the company’s beginnings. An emerging leader in nature conservation, their needs began with a simple brand identity. Over the years, and as their organization has matured, I have worked closely with them across many milestones and touchpoints.
Brand Identity
I designed Greensway’s logotype and created a strong, suitable look for the brand. The work has been evolving over time to suit their expansion into the world of digitalization. Deliverables included: implementation, consultation and guidelines for web design, UI/UX design for app development and traditional print and expo design.
With the latest research and developments in ecology and digitalization, we want to create the tools for the future within follow-ups, inventories and impact assessments.
Web Design
The website started off as a simple WordPress website. Over time it has grown into a portal for all of Greensway’s different services with a wide range of pages, functions and unique design solutions to fit the growing demand. Everything is optimized for both search engines and conversion with an easy-to-use template managed by the company’s own staff.
UI/UX Design
To meet a slow-moving market, Greensway decided to take their experience and skills into the world of app development. This required finished UI/UX design with wireframes and prototypes to bring their ideas to life. I also consulted on potential software development company partnerships.
Online education
The City of Stockholm wanted an online platform for education around nature conservation in a metropolitan environment. Greensway won the assignment to help them with this project. We created a WordPress website to build an extensive catalogue containing all the relevant information, later adding LearnDash on the website to further improve its educational potential.
Graphic design
Over the years I’ve been involved in several projects from reports to expo material. The work has stretched from print projects to a range of digital productions such as app development, logotypes for products, presentation stacks, educational material and toolkits to help staff with day-to-day production.
Templates
To simplify everyday work but to keep a high level of consistency of the brand identity, I designed and developed multiple templates for Microsoft Word and PowerPoint. The templates have been improved over time to adapt to new demands that have arisen with the growth of the company.